Many etiquette experts claim to be “the leader” in the field of etiquette and protocol, but few have the vast journey that President, Peggy Newfield, has experienced.  Hired by The State Department to prepare a foreign country for our U.S. President’s visit, being privileged to be mentored by Jackie Kennedy’s social secretary, Letitia Baldrige, were among the many examples of that journey.

Before opening The American School of Protocol®, Peggy taught etiquette and life skills to over 10,000 children.  The success of that program influenced the founding of The American School of Protocol® (ASP) in 2002. The company’s mission statement is to provide superior etiquette certification to adults who want to make a difference in the lives of children and corporate America.  ASP’s graduates have launched active companies in over 1200 cities in the United States and 40+ countries worldwide.

Peggy’s passion is developing and creating training and products that focus on character development for children and adults. The American School of Protocol® has been under contract to more than 100 Fortune 500 companies and has had the pleasure of working with 22 college MBA programs as well as law schools nationwide.  Peggy has trained C-level executives, politicians (need more work), educators, physicians and a host of other professionals.

Join the leader and become a leader!  Graduating from The American School of Protocol’s® engaging and interactive etiquette certification training, you can be confident you will be armed to successfully start your company and reach your goals.