We have a huge problem on our hands.  Gun violence, mass murders, opioid crisis, and bullying.  America’s youth are in the front row of this chilling production.  

On February 14th Marjory Stoneman Douglas High in Parkland, Florida had one of the world’s deadliest school massacres. The students who survived have since decided to take their pain and transform it into something useful that may actually bring about change.

Lorenzo Prado, a Parkland High school shooting survivor said, "To let these victims' lives be taken without any change in return is an act of treason to our great country. What we must do now is enact change because that is what we do to things that fail: We change them."

Even after one and a half months since the shooting, the students continue to stay strong in their protest and demand for change.

Peggy Newfield, President of The American School of Protocol in Atlanta, Georgia believes, “We need to focus on our children and the messages we are sending them.”

Newfield applauds the student’s organization and focus. “With all the skepticism thrown towards the youth and their protesting, many adults have lost sight that youth issues are community issues and community issues are our issues” asserts Newfield.  

Newfield is a strong promoter of empowering America’s youth. She has taught etiquette to over 10,000 students in the Atlanta area.

“Our youth are crying out for answers and begging for a new message. Our children are taking a stand and we need to be supportive” said one of the parent supporters at the March of Our Lives in Washington, D.C., on Saturday, March 24. 

On Sunday, the Pope spoke up and gave a poignant message to those who want to bring about change. “It is up to you not to keep quiet, even if others keep quiet.”

Stronger gun laws, mental health, school laws, bullying, anger management - - - the list goes on of where changes need to be made. Our children need a new message. 

A message of kindness, compassion, safety, and hope for the future.

Another terrorist attack in our country on Halloween, lead us at The American School of Protocol to do much soul searching on how we could help our children in the United States. Recently our country has been subjected to hurricanes, fires, earthquakes, and a sense of fear and anxiety prevails.

Having personally spoken to so many individuals over the years,we have heard your passion for making a profound positive difference in the children in your community. This is why we are offering a 1-Day Training Conference, in Atlanta so that YOU can help. 

Cultivating Character, a 1-Day Conference, includes copies of the five manuals in our Character Education Series for Pre-k through High School (retails for $1,675.00). Each manual is age-appropriate with multiple lessons and handout materials for your students.  

Cultivating Character 3

The Cultivating Character 1-Day Conference will provide benefit to anyone working closely with children:



School Board Members

Etiquette Instructors

Childcare Providers



Pageantry Professionals

Parents / Grandparents




Community Leaders


Small Business Owners

Special Education Teachers

Life Coach Consultants 

Youth Ministry Leaders


Conference participants will interact with industry peers and learn strategies on helping children increase their self-confidence.


At the Cultivating Character 1-Day Conference, Peggy Newfield, President and Founder of The American School of Protocol and Personal Best Inc. will share her 37+ years of extensive research and experience teaching children, consultants, educators, political and business professionals.

What do Attendees Receive?

Character Education Series

To learn more about Cultivating Character click here.

The American School of Protocol wants to empower you to impact your community by positively influencing America's youth. Our children are tomorrow's leaders. Join us in our battle to make our communities stronger.