The centuries old pattern of ‘going into retirement at a certain age’ is fading away - - - and it’s for a good reason. Doctors around the world are now saying that instead of heading into retirement, you are better off staying in work to keep physically and mentally active.

Instead of facing retirement without a plan, many are embarking on this new chapter of their lives by reinventing themselves. Searching for a new career path, starting a business, making your hobby profitable, these are challenges that ex-retirees are finding exciting and purposeful.

After retirement many succumb to loneliness, isolation and health deterioration. With all the recent studies we know that going into auto-pilot, drifting without purpose only gets you one place fast.

The AARP Bulletin recently searched out ordinary people who have done extraordinary things with their second careers.  They discovered that 40 percent of people working at age 62 had changed careers since they turned 55. We found this article to align with many of the individuals who attend The American School of Protocol’s Etiquette Certification Training.

President and Founder of The American School of Protocol, Peggy Newfield says, “Seventy percent of the trainees who attend our program are planning for their second career. They are utilizing their new found freedom after retirement as a way to not only keep themselves busy, but also an avenue to give back.”

Peggy Newfield speaking to trainees during the 5-Day Etiquette Certification Training

According to Newfield, “With over 800 certified graduates, I have found that careers can take off at any age. There is only one ingredient that has to be there: PASSION.”

During The American School of Protocol’s five day training program trainees learn how to set up an etiquette consulting and teaching business. Through hands-on tutorials, small sessions, and class discussion each graduate leaves feeling empowered and ready to set out on their new career path.

“ASP’s proven outline and ongoing support is the roadmap to success” says Martha Berge who graduated from the program in 2015. After retiring Berge found herself bored and in need of stimulating work. 

“After working as a marketing executive for 35 years I was not ready to just lounge around. I needed a purpose.”

Berge is now using the skill set she learned during Etiquette Certification Training to reach out to her community. She is a keynote speaker once a month at rotary meetings and has a set evening every week where she answers etiquette questions at her local country club. 

With 15 grandchildren Berge also makes it a point to personally teach her grandchildren. “They find my sessions to be fun and truly look forward to it.”

Berge says the experience and skill set that she gained during the 5-Day Certification training has empowered her.  She now feels more connected to her family and community than ever before. 

“My children and grandchildren call me to ask etiquette questions. I have been asked to attend a local high school job fair and speak to the students about interview skills and how to land the job. The opportunities seems endless.” 

Newfield, who founded The American School of Protocol in 1980 strongly believes that those heading into retirement need to plan for this new chapter of their lives.

“Keeping your mind busy improves your chances of staying healthier longer. It’s a fact. Instead of focusing on ‘retirement’ we need to start thinking about what to do next.” 

Newfield strongly states, "You are still here and have something to offer. Don’t sit around and waste your time lunching and shopping.  Make yourself useful and do something you will be proud of."

To Learn more about The American School of Protocol’s Certification Training that is helping to launch second careers all over the world click here.

“Taking a Break” means different things to different people.  The term “taking a break” is often misinterpreted as a setback.  But those who know the power of rest and relaxation realize that it is anything but a setback.

Resting Etiquette

The link between rest and creativity is astonishing. Research supports this concept.

It is a proven fact that our brains need time to solve problems, envision, dream, and create new ideas.

Researchers from the University of York and the University of California state that 40% of our creative ideas come when we take a break.

Lin Manuel Miranda the Tony and Grammy award winner and writer of the Hamilton musical knows the importance of rest.

“It’s no accident that the best idea I’ve ever had in my life — perhaps maybe the best one I’ll ever have in my life — came to me on vacation,” Miranda said.

Steve Jobs, a college dropout and deemed unsuccessful businessman, rediscovered his calling during a time of rest, after being fired from his own company. 

Walt Disney, Bill Gates, Oprah, Albert Einstein . . . the list of people who we hold in high esteem all had major setbacks that threw them into a period of rest, which ultimately led to their success.

The American School of Protocol is the brainchild of a quiet time during Peggy Newfield’s career after the devastating September 11, 2001, attacks. 


International and domestic travel came to a halt which gave Newfield the time to reevaluate her business plan. During this time she created The American School of Protocol and laid the foundation for Etiquette Certification Training.

 “We are in an era where everything happens at a fast pace. Think Amazon same day delivery and Netflix. This has distorted our perception on how things should happen. We all want results and answers immediately” claims Newfield.

With quick outcomes and fast answers in demand, Newfield openly shares her words of advice with the entrepreneurs who attend ASP’s five day etiquette certification training.

 “The best gift you can give yourself is to take the time to gather your thoughts before making your next move, whether it is business or personal. Set your goals and work hard to create where you want to go with your business. Dream big and never lose sight of your worth and your goal.”

ASP Quote

Here are some corny clichés we could die happy never hearing again.

Annoyed Lady in Cafe

“It goes without saying”…then don’t.

“Let’s touch base”…only when rounding third.

“Move the goalpost…who does this? A cheating goaltender?

“At the end of the day”…we’re all tired – of this phrase.

“It is what it is”…and what, exactly, is that?

“Going forward”…as opposed to traveling back in time.

“It’s on my radar”…it’s a faint, fading beep. But it’s on there.

“I’ll circle back”…like a vulture circling roadkill.

“Let’s take this off-line”…because we’ve bored everyone to tears.

“It’s neither here nor there”…Then where the heck is it?

“Low hanging fruit”…those who are too dumb to see through this charade.

“I have a lot on my plate”…doctors recommend six small meals per day.

“When push comes to shove”…you’re in bar brawl.

“Think outside the box”…the 90s called and wants their cliché back.

These cliché sayings have been used so often that they’ve lost their impact and make you look out-of-date. 

What overused lines make you cringe?  Comment below so we can commiserate.

Annoyed young male on the phone

A Beginner’s Guide to Navigating Social Media

It’s captivating, convenient, effective… and a massive pain-in-the-neck if you’ve never used it before; you can’t simply follow the Yellow Brick Road! “Social Media” is the buzzword on the tip of every business owner’s tongue. But why? What is it about our world that makes us so enraptured by the Tweets, posts and blogs? It comes down to simple psychology: we all want to be involved. These sprawling digital networks enable us to achieve new levels of involvement. As budding entrepreneurs, you can harness this platform to cultivate your presence online. Here are some tips on maximizing your popularity.


Create content.

You’ll know that your main goal is to promote your company and stimulate sales, but there’s no need to make this obvious to your followers. Post fun pictures, quotes, links or blogs that don’t mention your business. Be subtle if you want to self-promote: highlight your product in use or post pictures of appealing things that relate to your business. If people enjoy your creative content, they’ll be more curious to explore your business side.


Ask for feedback.

Social Media is all about being social – who would’ve guessed it? Interact with your customers and fans by asking them for their input. Craft polls, create forums for discussion, reply to comments, and encourage your readers to submit content of their own. Not many people can resist sharing their own opinions and ideas, so let them! Social Media is a two way street, and, though it sounds strange coming from the mouth of an Atlanta-resident, you want as much traffic as you can get!


Try a giveaway or contest.

Incentivize spreading your message by organizing contests or give out freebies. Raffle off popular products to community members who participate regularly or who share your posts with friends. Ignite your followers’ competitive streaks by initiating a contest. Ask trivia questions, or challenge them to submit their own photos or ideas for judging. Reward winners with prizes.


Don’t flood your followers.

Manage your posting to ensure that your followers look forward to your updates, rather than automatically discarding them as spam. Limit yourself to one to two posts a day and try to make them meaningful, constructive posts.


Branch out into other mediums.

YouTube has rocketed to worldwide coverage and attracts an immeasurable number of viewers each day. If you know someone with basic camera skills, try your hand at making a how-to instruction video, a behind-the-scenes peak of the inner workings of your company, or a video blog. If you’re camera-shy, you can get behind the lens and use Instagram to attract a following of the pictures you take. With Instagram’s hashtag system, you can reach a wider audience than ever before as users browse photos that are sorted by their hashtags: #Simpleasthat #Photography #Marketing #Easy


Read the data.

Social Media websites cater to businesses; many provide easy-to-view analytical information that shows you the size and demographics of your audience. You can harness this information to tailor your posts to interest the people visiting your page.


Check up on your competition.

Try googling competing businesses. Take note of the search words that you used to find them, and work to incorporate these key search-words into your website. This will boost your SEO, or Search Engine Optimization, by pushing your website to the top of related Internet searches.