A recent article featured in the Guardian by Alex Hern entitled ‘Never get high on your own supply’ delved into why social media bosses don’t use social media. Reading that the very people who invented these social sites and strongly promote them don’t use them might be a surprise to many.

Social media has such a strong presence in our culture today, so it's quite astonishing that the ‘founding fathers’ of social media object to using it. What do they know that we don’t?

#1 social media influences how we feel about ourselves and the world we live in

#2 it is compulsive and addictive

#3 we have no idea what the repercussions of using social will be

The article shares that the people who created these social platforms know all of this and they use it to their advantage.

Sean Parker, the founding president of Facebook, exclaimed that he is “a conscientious objector” to social media at a conference this past October. Parker  is sounding the alarm to the dangers of social media and the deliberate ways that social networks do everything in their power to keep us coming back, even at the risk of hurting our brains.

The common understanding of what is considered appropriate has been drastically morphed over the years. Just log on to any social media site and you can immediately see the bullying and spewing of disrespectful rhetoric about race, politics, religion and everything in between. Could this transformation have to do with social media?

A recent national survey reported that an astonishing 75 percent of Americans believe that incivility has risen to crisis levels. Many people believe that technology plays a central role in the decline of good manners.

Stories of individuals being fired and even arrested for things they have said on social media sites have amounted to the thousands.  In late 2007, The American School of Protocol was asked to write the 'Dos and Don'ts of Using Technology and Social Media' into our Etiquette Certification curriculum because social media classes were in high demand. 

Technology and social media have reshaped the understanding and awareness of etiquette. Personal interaction is now being replaced with screen time, texts, online classes, dms, snapchats, and so on. And we are only just beginning to see the effects this has on our society. 

Apple’s chief executive, Tim Cook, said “Technology by itself doesn’t want to be good and it doesn’t want to be bad either. It takes humans to make sure that the things that you do with it are good.”

Since including our initial 'Dos and Don'ts of Using Technology and Social Media'' into our syllabus, we have written extensively on this topic to help educate others.  New content has been added every year and we ultimately had to give 'Technology and Communication' its own section in our training manual. 

"We are doing our best to combat the problem, but it would be easier if we had more support", says The American School of Protocol Founder, Peggy Newfield. Her words to those who want to listen,"Be aware of what you post, how you respond, and what you read. Social media already takes up much of our time and energy, don't let it take your dignity." 

??????????????????????????????????????Emailing is one of the most popular forms of communication used today.  We interact with family, friends, and colleagues all through email. Some people receive hundreds of emails a day and it is important to make sure that we are sending the right kind of email. Here is a list of ten tips to keep in mind when emailing others.

1. Write in Subject Line: Always make sure to write in the subject line to ensure that the recipients of the email are aware of the type of email they are receiving before they open it. Messages lacking a subject line are often either disregarded or end up in the spam folder.

2. Use Reply All Sparingly: Be careful when using the reply all button. Only use this option if you feel that it is imperative that all recipients read the same email. It is often annoying and distracting to receive numerous amounts of email notifications from others that have no interest to you.

3. Proofread: Everyone makes gram matical mistakes here and there but it is important that you proofread each email before you hit send. Always use the spellchecker first and then try reading the email aloud to catch any last mistakes.

4. Proper Salutations: Make sure you are using the correct salutation for the type of email that you are sending. If you are sending a workplace email be sure to use “Hello”, “Dear”, or “Hi”. Save your more informal salutations for friends and family.

5. Respond Timely: The beauty of email is that you can take your time to respond. However, it is important to answer each email within 24 to 48 hours.Dollarphotoclub_50898403

6. Be Careful w/ Large Attachments: Sending a large attachment can clog the recipients inbox and cause other emails to bounce. Before you send attachments over 500KB reach out to the person to see if it is ok to send or if they prefer having that file sent to another email.

7. Maintain Privacy: If you are sending an email to a large group of people, please protect their contact information. When messaging everyone, insert their addresses into the BCC column. Always make sure when using third party sites to send emails that the sites privacy policy does not give out or sell their email addresses without the users permission.

?????????????????????????????????????????????8. Avoid Slang: Although many people use slang in text messages, it is important that in your emails you avoid abbreviations. Remember that it is easier for a person to respond to a shorter and clearer email than a jumbled and confusing one.

9. Use Anti-Virus Software: Today computer viruses are prevalent. Make sure you have anti-virus software on your computer to ensure that your email is not hacked and sending spam links out to your address book.

10. Avoid Emailing Angry: We have all been on the receiving end of an angry email. Try not to respond immediately back using the same tone. Take a minute and let the email digest. Really think about the words you want to use in your response. Emailing angry can lead to more serious repercussions and could cause you to say things that you regret.?????????????????????????????????????????????????


Thanks to the Social Media Class that I participated in during my Etiquette Certification at The America School of Protocol®, I longer doubt whether I can use social networking to help build my business.

Jessica Young’s social media presentation was outstanding and it relieved my fear and skepticism of social media networking.  Her PowerPoint presentation on “Social Media for Business” was informative, educational and research-based regarding the following free networks on the web: LinkedIn, Twitter, YouTube and Facebook.


After being apprised of the aforementioned networks, I was convinced that LinkedIn and Facebook would be a good zero-cost marketing strategy for my newly created Etiquette School for Success.

LaVonne Mason, TX