About Our Founder Peggy Newfield
Etiquette education began early for Peggy Newfield. With an aunt deeply involved in government protocol, she was fascinated by stories of different cultures and their customs—never imagining that etiquette would become her lifelong profession.
Peggy began her career by teaching young children. Over the years, more than 10,000 boys and girls have participated in her extensive 58-lesson etiquette curriculum, spanning from first grade through high school. Graduates of the program were then eligible to take part in immersive experiences such as a two-week European program or Ritz Week at prestigious Ritz properties in the United States.
Mentorship and Growth
As her expertise grew, corporate training opportunities flourished. A turning point in her career came when a CEO wrote to Letitia Baldridge—Jackie Kennedy’s social secretary—requesting that she mentor Peggy. Letitia agreed, helping Peggy refine her approach and further cement her place as a leader in the field of etiquette.
Media and Publicity
Her work quickly gained national and international recognition. One of her most memorable media moments came when the BBC sent a film crew to Atlanta to document her children’s etiquette classes. The resulting 15-minute segment aired worldwide, sparking international interest. As her reputation grew, even Playboy magazine sought her insights on dating etiquette for men. Today, she remains in high demand but selectively participates in media opportunities, valuing her time and the impact of her work.
Diversity in Training
Peggy has had the honor of training a diverse array of professionals, including C-level executives, politicians, educators, military personnel, law students, bankers, and physicians. One of her most extraordinary experiences was teaching foreign diplomats U.S. domestic protocol in preparation for the arrival of a U.S. President. She has also guided members of the U.S. Space Team—renowned scientists and astronauts—through White House dining etiquette.
Future Professionals
Delta Airlines recommended Peggy to teach etiquette to MBA students at the University of Georgia. After the all-day training, the career services director was so impressed that she recommended Peggy to all of the college consortium members.
Within two years, she was under contract with 26 prestigious MBA and law school programs—entirely through word-of-mouth referrals.
